What Makeup Mirror Does Tati Use
Influencer-founded dazzler brands are everywhere these days. In fact, it's downright overwhelming to fifty-fifty try to keep up with who's launching what palette and when. But when a true OG of the YouTube earth—say, Tati Westbrook (9.27 meg followers on YouTube) who started her channel back in 2010—creates a brand (later a solid decade of testing everything)—we pay attending.
Plus, though this is Tati's start venture into color cosmetics, it's non her get-go venture into entrepreneurship. That was Halo Beauty—a drove of supplements that help beautify from the inside out (by, for instance, promoting hair growth, collagen production, and strong, healthy nails. But, unsurprisingly, Westbrook's avid base of millions of followers wanted colour cosmetics from glamlifeguru herself. And, in October of 2019, they got their first product.
Tati Beauty
Founded by: Tati Westbrook, 2019
Based in: Los Angeles & Seattle
Pricing: $$
Best known for: The brand only has 2 SKUs, a palette and a makeup applicator puff.
Most Popular Product: Textured Neutrals Vol 1 Eyeshadow Palette
Fun fact: Tati has said that the brand sold 100,000 Textured Neutrals Vol 1 eyeshadow palettes less than 12 hours after launching.
Other brands you'll honey: One Size, Dominique Cosmetics, Morphe
If you lot aren't familiar with Tati's products or her longtime YouTube presence, you lot may have heard about her complicated relationship with young man YouTubers James Charles, Jeffree Star, and Shane Dawson. Westbrook released a video in 2019 citing allegations against Charles which she now calls "one of the biggest regrets of [her] life."
Tati also faced a firestorm of drama when both products launched, with customers claiming they had issues with the quality of both the palette and The Blendiful. Despite the negative feedback, the Textured Neutrals palette has sold over four million dollars, and upon further investigation, Tati claims that several negative Twitter reviews for The Blendiful were all made by accounts linked to the aforementioned IP address.
Cyberspace drama aside, Tati Beauty has over 50K searches per calendar month and a huge fan base of operations, despite merely boasting two SKUs. Store them below.
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Tati Beauty Textured Neutrals Vol 1 Palette
Tati Beauty Textured Neutrals Vol 1 Palette $48.00
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Westbrook'south 24-pan eyeshadow palette is an all-occasion drove of neutrals, gunmetal, oranges, and pinks. The shades feature iv different textures and finishes spanning crushed glitter, gloss-coated pearls, smoothen contrasting pearls, and creamy mattes. YouTube reviews showcasing the palette reveal that the powders accept high color payoff and rich pigments like that of a luxury makeup line.
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Tati Beauty The Blendiful Makeup Applicator
Tati Beauty The Blendiful Makeup Applicator $eighteen.00
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Made for both liquid and powder products, The Blendiful is a large material makeup applicator (about the size of the palm of your hand). Its rounded triangle shape allows you to cut into every profile of your face. The result is said to exist a "polish," "airbrushed" look with little production waste material. Reviews are mixed—some have institute it to leave an uneven application, while others detect it to create a super smooth stop. The key is to press the puff into the skin rather than "swipe," which could get out streaking, as well as to employ a small amount of product as it can distribute quite heavily due to its lack of absorbency.
Source: https://www.byrdie.com/tati-beauty-5073732
Posted by: cochranhaustrand.blogspot.com
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